Dr. Nokhaiz has completed his Masters and Doctorate degrees in Industrial Engineering from Sungkyunkwan University of South Korea and BSc. Electronics Engineering from Islamia University, Bahawalpur. Prior to his masters and PhD, he served the telecom sector for three years and now working in academia since March, 2019. He has published his research work in top tier journals and presented his work in several international conferences. He is an HEC approved supervisor and has supervised students at graduate level.
Naheed is an Assistant Professor of Innovation and Technology Management in the faculty of Business and Management at Information Technology University. Naheed has a PhD in Innovation Management from Alliance Manchester Business School, The University of Manchester, UK and a Master in Management of Information Technology System (MITS) from Strathclyde Business School, University of Strathclyde, UK.
Naheed’s primary research interests relate to New Product Development (NPD), Technology and Innovation Management, in particular how large firms in the fast moving consuming goods (FMCG) and Technology Industry leverage external knowledge from several potential sources such as Customers, Suppliers, External Research Organisations and Social Media applications for the idea generation phases of the NPD process, and what capabilities are critical/ required in this regard. Her PhD research has examined an open innovation model and organisational and managerial challenges that large firms face to accommodate a more externally orientated mindset.
Prior to joining ITU, Naheed has taught across a range of Business and Management curriculum in the UK at undergraduate and postgraduate level for several years.
Dr Ateeq Abdul Rauf is a qualitative researcher, ethnographer, and marketing academic. He received his PhD in Marketing from the University of New South Wales, Australia in 2016.
Common to Dr Ateeq’s research projects is the underlying theme of how consumers cope with social influences. He is currently conducting research with a specific focus to understand the tensions between religious identity and marketplace demands. This work contributes to the recent conversation in marketing literature by looking at traditional influences such as religion and modern effects such as deinstitutionalization. Social class plays an important factor in these investigations. Dr Ateeq’s work uses Bourdieusian theory which is current in the foremost consumer research literature such as Journal of Consumer Research. Dr Ateeq also tries to see how other theoretical concepts like Goffman’s total institutions can be applied in consumer research.
Dr Ateeq collaborates with his PhD supervisors Dr Paul Henry (University of Sydney), Dr Mohammed Razzaque (University of New South Wales), and Dr Ajnesh Prasad (Tecnológico de Monterrey). Dr Ateeq has presented his research at international conferences and seminars.
In 2013, Dr Ateeq won the prestigious Association of Consumer Research (ACR)/Sheth Foundation Dissertation Grant in the area of cross-cultural consumer behavior.
Dr Ateeq has previously taught courses in business management, marketing and research methods. He was a Research Fellow at Lahore University of Management Sciences (2009-2011) where he also (co-)authored a couple of case studies and edited book chapters of the South Asian edition of Principles of Marketing.
Dr Ateeq is also an alumnus of the Medill School, Northwestern University where he completed a Masters in Integrated Marketing Communications (2007-08) with a concentration in brand communications. He studied at Medill on a Fulbright scholarship and was one of four to receive the Euro RSCG Tatham Award for exceptional performance and a promising career.
Dr. Sara has done her PhD in Entrepreneurship from University of Exeter, United Kingdom. Before her PhD, she did MSc. International Management (Entrepreneurship and Innovation) with Distinction from University of Exeter, United Kingdom. Prior to joining ITU full time, she has been working as a Visiting Faculty of Entrepreneurship for the EMBITE program since 2018. She has received extensive trainings for startups and academic trainings including Learning and Teaching in Higher Education (LTHE) Stage 1 and Researcher Development from University of Exeter. She has also has been involved in advisory roles for students as well as startups both in Pakistan and United Kingdom.