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Program & Course Outline

The Executive MBA (EMBA) is a unique opportunity for professionals to engage in entrepreneurship, especially in those business ventures which are highly innovative, or technology-oriented. It is the first program in Pakistan designed specifically to provide skills and knowledge to those who are interested in starting a new business or those who are interesting in growing their businesses. The program is designed for maximum flexibility combined with maximum rigor. It benefits from the combination of faculty quality, innovative program design, exciting learning methodologies, and price, making it the Executive MBA with the greatest value addition in the country.

  • Executive MBA (EMBA)
Credit Hours

The Executive MBA programme offers total 66 credit hours (36 Credit Hour Core Courses and 30 Credit Hour Specialization Courses). Details of all the Core courses and Specialization courses including the Capstone Project of 6 credit hours are given below:


Courses Credit Hours
Accounting and Taxation 3
Management Accounting and Control Systems 3
Managerial Finance 3
Strategic Finance and Venture Capital 3
Marketing and Sales Management 3
Consumer Behavior and Marketing Research  
Managerial Economics 3
Managerial Economics 2 3
Quantitative Methods of Analysis 3
Business Analytics 3
Operations and Service Management 3
Managing People and Teams 3

Specialization Courses

Entrepreneurship 3
Project Management 3
Business Intelligence System 3
Managing Technology and Innovation 3
Digital Marketing 3
E- Commerce 3
New Product Development 3
Current Issues in Management 3
EMBA Capstone Project 6

The additional Orientation Course is offered to familiarize the students with the programme structure and upcoming courses.