Provision in the Charter of the University to Offer the EMBA

The Information Technology University is a provincially-chartered university.

Introduction of the Program

The Executive MBA (EMBA) is a unique opportunity for professionals to engage in entrepreneurship, especially in those business ventures which are highly innovative, or technology-oriented. It is the first program in Pakistan designed specifically to provide skills and knowledge to those who are interested in starting a new business or those who are interesting in growing their businesses. The program is designed for maximum flexibility combined with maximum rigor. It benefits from a combination of faculty quality, innovative program design, exciting learning methodologies, and price which makes it the Executive MBA with the greatest value addition in the country. Candidates will receive an HEC-recognized degree from ITU.

Objective of the Program

Given its focus on innovation, the acceptance of technology, and entrepreneurship, EMBA has been designed as a program providing maximum flexibility for potential candidates, who will typically be in employment or in the process of launching a business idea. The typical candidate is expected to bring an existing or potential idea to the program and develop it over the course of the two years until a finished product is available for the market place. Or, a candidate can use EMBA to grow his or her business to an extent where it can be considered marketable.

Scope regarding market, social and employment perspective of the program

Candidates accepted into the program will work in teams of five people over the duration of the EMBA. Teamwork is an essential part of business success and this will be encouraged in the preparation of assignments, case studies, and other learning tools. The program will make extensive use of case studies and simulations in its teaching methodology, as well as on-line classroom contact, especially with guest faculty. The core faculty of ITU teaches in EMBA.

EMBA’s message is “The Application of Technology to Business and Business to Technology”. It aims to provide an opportunity for existing professionals to improve their qualifications, as well encouraging entrepreneurs to start new businesses as well as assisting start-ups to grow their businesses. This has major economic and social implications for Pakistan, and the program intends to create and strengthen the value chain which will eventually be translated into wealth creation, new jobs, technological innovation, economic progress, and increased security.

  • Eligibility Criteria
  • Interview/Assessment
  • Fee Structure
  • Program Duration
  • Road Map

The program follows the roadmap for Executive MBAs laid down by the Higher Education Commission of Pakistan (HEC), the regulating body for universities in the country. Hence, the program is open to those with 16 years of education and three years of work experience to be considered for admission. Candidates must submit a detailed CV with their application form. Candidates are permitted a maximum of 4 years to complete the program.

Applicants must fulfill the following criteria to be considered for admission to the Executive MBA program (EMBA) at ITU:

  • Completion of at least 16 years of education from an HEC recognized university
  • Scored at least 60% in the annual system, or CGPA of at least 2.5, in the terminal degree
  • At least 3 years of full-time work experience

General Notes

Note: Per HEC rules, candidates who have completed 12 years of education and obtained degrees other than Matriculation (SSC) or Intermediate (HSSC) may be required to obtain an equivalence certificate from the Inter Board Committee of Chairman (IBCC), Islamabad.

Applicants to the Executive MBA program will be required to take an interview.

The interview may be conducted online or on campus at ITU, as per the SOPs defined by the government for the COVID-19 situation, and considering the convenience of the applicant.

  • Rs 300,000/- a year with a 50% discount for Government employees and members of the Armed Services.
  • Fees are payable at the beginning of each semester, and can be paid in three installments during a semester.

Note: If the fee exceeds Rs. 200,000 per annum, 5% Income Tax will be added u/s 236I of the Income Tax Ordinance, 2001.

EMBA is two-year long modular Executive MBA comprising 66 credit hours, made up of 20 courses (offered as modules) and a project. The courses are three credits each; the project is six credits. Classes will be held on the weekends: Saturday and Sunday from 09:00-17:00. The completion time is 18 months for the course work and six months for the project. The total classroom contact time is 48 hours (3 credits). Assessments will be given both during the module and on-line.

Semester I
Session 1 Session 2
Courses Course Code Courses Course Code
Bussiness Communication EBUSN-501 Accounting and Taxation EBUSN-520
Quantitative methods of analysis EBUSN-511 Managerial Finance EBUSN-510
Management Accounting and Control Systems EBUSN-530 Management Accounting and Control Systems EBUSN-530
Marketing Management EBUSN-542 New Product Development EBUSN-692
Semester II
Session 1 Session 2
Courses Course Code Courses Course Code
Managerial Economics EBUSN-560 Managerial Economics EBUSN-560
Leading Organizations EBUSN-532 Business Analytics I : Fundamentals EBUSN-502
Operations & Services Management EBUSN-562 Problem solving and decision making EBUSN-512
Project Management EBUSN-660 Business & Corporate Strategy EBUSN-610
Multinational Enterprises and the Global Economy EBUSN-615 Commercial Law & Property Rights EBUSN-580
Semester III
Session 1 Session 2
Courses Course Code Courses Course Code
Consumer Behavior and Marketing Research EBUSN-540 Managing People & Teams EBUSN-662
Electronic Commerce with Digital Marketing EBUSN-607 Technology Entrepreneurship EBUSN-605
Semester IV
Session 1 Session 2
Courses Course Code Courses Course Code
Management Information Systems EBUSN-663 Managing Technology and Innovation EBUSN-661
Project Project

The Executive MBA programme offers total 66 credit hours (36 Credit Hour Core Courses and 30 Credit Hour Specialization Courses). Details of all the Core courses and Specialization courses including the Capstone Project of 6 credit hours are given below:


Courses Credit Hours
Accounting and Taxation 3
Management Accounting and Control Systems 3
Managerial Finance 3
Strategic Finance and Venture Capital 3
Marketing and Sales Management 3
Consumer Behavior and Marketing Research  
Managerial Economics 3
Managerial Economics 2 3
Quantitative Methods of Analysis 3
Business Analytics 3
Operations and Service Management 3
Managing People and Teams 3

Specialization Courses

Entrepreneurship 3
Project Management 3
Business Intelligence System 3
Managing Technology and Innovation 3
Digital Marketing 3
E- Commerce 3
New Product Development 3
Current Issues in Management 3
EMBA Capstone Project 6

The additional Orientation Course is offered to familiarize the students with the programme structure and upcoming courses.

Faculty and Staff of Faculty of Business and Management 2017-18

Dr Shazib Shaikh

PhD (University of Manchester)

Assistant Professor of Decision Sciences

Dr Abdul Rehman Shahid

PhD (University of London)

Assistant Professor of MIS

Dr Raja Usman Khalid

PhD (University of Kassel)

Assistant Professor of Supply Chain Management

Mr Usama Ahmad Khan

MPP (Harvard University)

Teaching Fellow in OB

Ms Fatima Zaka

MSc (University of Sheffield)

Teaching Fellow in Finance

Mr Shahrukh Irfan

ICAS, CIT (UK), MSc (London School of Economics)

Teaching Fellow in Accounting

Ms Anam Rahman Khan

MSc (University of Manchester)

Teaching Fellow in Human Resource Management

Mr Ahmad Bilal Aslam

MSc (Imperial College London)

Teaching Fellow in Business Analytics

Dr Ateeq Abdul Rauf

PhD (University of New South Wales)

Assistant Professor of Marketing

Dr Ameer Abdul Basit

PhD (Universiti Kebangsaan Malaysia)

Assistant Professor of Organizational Behavior