ITU FM 90.4
6th Floor,
Arfa Software Technology Park, Lahore
P (042) - 111-111-ITU (488)
Digital marketing, digital advertising, consumer behavior, and online engagement strategies in the digital landscape.
Dr. Yasir Karim holds a PhD in Management with a specialization in Marketing from Universiti Teknologi Malaysia. His research focuses on digital marketing and digital advertising. He has extensive teaching experience at both undergraduate and postgraduate levels and has served as visiting faculty at several prestigious institutions, including the International Islamic University Islamabad, University of the Punjab, University of Sargodha, and Arid Agriculture University Rawalpindi.
His scholarly work includes publications in HEC-recognized and Scopus-indexed journals, reflecting a dedication to high-quality academic research in marketing.
