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Dr Zeeshan has completed his PhD in Management from the prestigious University of Edinburgh, United Kingdom. He has several accolades to his name. He obtained a distinction in Consumer Behaviour in his MBA from IBA, Punjab University. He is also the recipient of the Global Research Scholarship and the Principal Career Development Scholarship from the University of Edinburgh. Dr. Zeeshan’s academic experience spans graduate and master-level teaching in the area of Marketing. Before joining the ITU Business School as an Assistant Professor, he taught in and outside Pakistan in various capacities. Dr Zeeshan’s endeavors to provide a positive experience to those around him, notably the students, earned him a nomination for the Outstanding Contribution to the student experience award at the University of Edinburgh.

His research interests are in understanding the various aspects of consumer behavior with an emphasis on consumer identity, consumer culture, consumer acculturation, and consumer well-being. Dr Zeeshan also has a longstanding interest in the role of religion and ethnicity in consumption. His PhD explores the role of religious and ethnic identification in the consumption and consumer acculturation of different generations of British Pakistani Muslims.