Application Deadline
October 1st, 2020.

Search Engine Optimization


The aim of this SEO training course is to improve and enhance the technical knowledge of the students and the job seekers on the search engine optimization.

Introduction to Search Engine Optimization

  • Introduction to SEO
  • Importance and Upcoming Trends of SEO
  • How Search Engines Work?
  • How Google works with your website
  • Life Cycle Of SEO
  • What Are Keywords?
  • Types of Keywords
  • Trends Monitoring and Rising Keywords as per your business/services category using Google Trends
  • Find out the keyword popularity according to region in Google Trends
  • Know the average monthly searches of your keyword(s) using Google Keyword Planner
  • Use Google Keyword Planner to extract related keywords
  • Criteria to finalize the list of keywords


  • How to write effective Title, Meta Description and Meta Keywords
  • CTR – Click Through Rate
  • Only being Top Ranked is not enough
  • Heading Tags
  • Why Content is KING?
  • Keyword Placement in Content
  • How the web content guidelines transform over the years?
  • Google Panda ( The Latest Content Writing Guidelines)
  • Keyword density
  • keyword stuffing (Over Optimization)
  • HTML Tags, an SEO should know
  • Image optimization
  • Internal links
  • URL/Permalinks
  • The detailed discussion on User Experience and Navigation
  • Implementation Redirect 301
  • Why Robots.txt
  • Role of a sitemap and how to create
  • Anatomy of a SEO friendly Website


  • Introduction To Google Webmasters Tools
  • Setting Up Google Search Console
  • Adding property to Search Console
  • Verification
  • Enable Email Notifications
  • Sitemap submission to Google
  • Search Appearance -> HTML Improvement (Google Bot findings about your web pages)
  • Search Traffic Report -> The most important report
  • Google Index ->Index Status
  • Crawl -> Fetch As Google
  • txt tester
  • Critical Messages about your website


  • How to write effective Title, Meta Description and Meta Keywords
  • In Depth Discussion About OFF Page SEO
  • What Google says about backlinks?
  • How to get backlinks?
  • Link popularity
  • Detailed explanation of Google Penguin
  • How Google checks the “naturality” of the back links?
  • Linking building according to the guidelines of Google Penguin
  • Types and methods of link building
  • Do-follow VS no-follow links
  • Link Building Platforms

Google Analytics

  • Introduction To Google Analytics
  • Setting up Google Analytics
  • Dashboard statistics
  • Real Time Reporting
  • Predefined Reports
  • How to create Custom Reports
  • Goals
  • Filters
  • Google Ads Linking With Google Analytics