Cross cultural advertising , Creating customer value and loyalty , Communicating value , Role of technology in changing marketing practices
Irtaza Sajid has done MSC from Warwick Business School in marketing and strategy. He has worked extensively on exploring the cosmetics market in the UK to analyze the marketing tools used to evoke favorable consumer response. In conjunction with his thesis on democratization of luxury through cosmetics, he is in the process of developing a case on the marketing of International cosmetics companies in Pakistan. Along with product marketing, he is also researching on platform businesses in Pakistan and how they create customer value by effective segmentation practices.